Digital Marketing for Small Business

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Self-paced Marketing Beginner 5 weeks at your own pace · about 11 hours 12 lessons

About this course

A practical self-paced course for business owners, marketers and freelancers in Ghana, Europe and beyond.

You build a simple marketing plan, a content calendar and a first campaign, and learn how to measure what works.

What you will learn

• Define your audience, offer and message
• Set up a Google Business Profile and a clear website landing page
• Plan and create social content that attracts customers
• Use WhatsApp Business and email to turn interest into sales
• Run a small paid ad campaign and measure results
• Build a 30-day marketing plan

Syllabus

Module 1 · Strategy: who, what and why 3 lessons + quiz

• How customers choose today Free preview 9 min
• Know your customer 🔒 12 min
• Your offer and message 🔒 12 min

Module 2 · Be found: search, maps and your website 3 lessons + quiz

• Google Business Profile and local search 🔒 13 min
• Search basics (SEO) 🔒 14 min
• A landing page that converts 🔒 12 min

Module 3 · Social media, WhatsApp and email 3 lessons + quiz

• Content that attracts customers 🔒 14 min
• WhatsApp Business for sales 🔒 12 min
• Email lists and newsletters 🔒 12 min

Module 4 · Ads, measurement and your plan 3 lessons + quiz

• Your first paid campaign 🔒 14 min
• Measure what matters 🔒 12 min
• Capstone: your 30-day marketing plan 🔒 30 min

Taught by: Prine Fellowship team