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Video · 9 min · Lesson 1 of 12
What makes a design work
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About this lesson
Good design communicates clearly first and looks nice second. Ask: what is the one thing the viewer must understand or do?
- Contrast makes important things stand out
- Repetition creates consistency
- Alignment creates order
- Proximity groups related items
Squint at your design. If you cannot tell what matters most, fix the hierarchy.